Wednesday, 16 July 2014

Twisted Lily Boutique Opening Report for Basenotes

Twisted Lily Fragrance Boutique and Apothecary can best be described as the NYC version of perfume nirvana - think sleek wooden floors, purist white walls and rows upon rows of niche fragrances.

At the boutique’s opening in Boerum Hill this past week, guests were greeted with Pear & Olive martinis (inspired by Josh Lobb’s creation of the same name for his Portland-based brand Slumberhouse) and introduced to the store’s 30 different fragrance brands, ranging from Brooklyn natives D.S. Durga and CB I Hate Perfume to French provocateurs Etat Libre D’Orange and all-natural brands like Providence Perfume Co. and Undergreen.

Twisted Lily is the exclusive NYC carrier of brands including Maison Dorin, Jardins D’Ecrivains and Smellbent, plus the first store to bring Maison Francis Kurkdjian, Amouage, Montale and Penhaligon’s to the BK. Presenting an all-around approach, the shop also offers home fragrances, bath and body, make up and skincare products from a range of indie brands like Rouge Bunny Rouge and In Fiore.

The founders behind the boutique are Eric Weiser and Stamatis Birsimijoglou, who previously created the popular e-commerce site “Our philosophy for Twisted Lily is Think Global. Act Local,” explains Weiser, “it’s not about the immediate sale but building relationships and discovering the language of perfume with our customers.” This friendly and sample-happy environment makes the visit to Twisted Lily one of calm olfactory exploration, rather than profit-orientated pressure. Birsimijoglou perfectly sums up the ethos of their endeavour by stating: “We are firm believers that individuality is the spirit of fragrance—and no two people should smell alike.”

View the full article here.

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